Quito continues advancing towards its objective of becoming one of the region’s most competitive destinations in the MICE sector. For this reason, the Ecuadorean capital will be the host of the first Meeting Industry Conference, an event specialising in this particular market. This event, which will take place on September 14th, will showcase Quito as an ideal destination for organising congresses, fairs, exhibitions and incentive trips. Additionally, it is an opportunity to monitor market tendencies in this sector and to learn about its economic impact, among other things.
Quito will have a new Metropolitan Convention Centre by the end of 2016, located at the site of the old Quito International Airport. The venue will improve the city’s international competitiveness within the MICE segment, giving it a modern, efficient and versatile infrastructure, which will allow it to position itself as one of the region’s leading destinations for conferences, events and conventions.
This centre will combine different spaces for conferences, with a total capacity for 6,250 people. The total approximate area of the Convention Centre will be 24,000m², with a dynamic, flexible and convertible design that can be used for conventions, fairs, congresses, parking, and visitor information.
The MICE sector has recently enjoyed significant growth globally, regionally and in Ecuador, and has come to account for approximately 20% of the world’s travel, according to the International Tourism Organization (ITO).